Affiliate disclosure

Where we stand, and our rules if it changes

What an affiliate programme is

An affiliate programme pays a website a fee when a visitor follows a link to a store and then buys. The visitor pays the same price. The website is paid by the store. A reader has a right to know when a recommendation comes with that kind of payment.

Where we stand today

We have no affiliate programme and no links that pay us. Links from our price tables go to the store's own product page. No store pays to be listed, and no store pays to be ranked: tables sort cheapest first.

If we ever add a programme

These are the rules we will follow, and we have set them down before there is anything to disclose.

• We will update this page before the first link that pays us goes live, with the date and the name of the programme.
• Each such link will be labelled in plain words, on the page where it appears, next to the link and before you click.
• Sorting will stay by price. A link that pays us will never move a store up a table, and will never make a table longer for that store.
• What we write will not change because a store pays us. We will not take payment for a favourable mention.
• If we are given free goods or services, a discount or a payment in return for coverage, we will say so on that page. The Advertising Regulatory Board's Social Media Code (clause 4.1) says publishers and influencers must disclose it when they were given goods or services in return for media coverage. Luxora is a website, not a social media account, so the Code may not apply to us directly, but we will follow the same rule.
• When we sell our own hair, we will say so wherever it appears next to other stores' hair, and tables will stay sorted by price.

Why we put this in writing

The Consumer Protection Act prohibits false, misleading or deceptive representations about a material fact, and includes failing to disclose a material fact where that failure amounts to a deception (section 41). A reader who thinks a recommendation is independent when it pays us would be given a misleading impression. Whether or not the Act reaches a page of ours, that is the standard we hold ourselves to.

If you think we have missed one

If you see a link on Luxora that you think pays us and is not labelled, email hello@luxorahair.co.za with the page address. We will check it, then label it or remove it, and correct this page.